January 17, 2008

With the new MacbookAir, Apple have not only created one of the most attractive, most desirable laptops on the planet, they have also made the greenest laptop too.
As Greenpeace have already noted, not only does it contain less nasty chemicals like PVCs and BFR but they have gone so far as reducing them to levels far exceeding EU standards.
Now you can buy that cool new laptop and also give yourself a great big pat on the back!
No Comments » |
CSR, Design, Graphic Design, Product Design |
Permalink
Posted by Nick Clapson
January 3, 2008

Tesco has dropped Corporate Edge as its corporate communications consultancy after seven years, and appointed 35 Communications in its place. 35 beat three other consultancies – the incumbent, Salter Baxter and Addison – to clinch the £300 000 deal.
The 12-month contract includes the design and production of Tesco’s annual report, its corporate and social responsibility report, information on its annual general meeting, and its annual review and other important communications projects.
The pitch longlist is understood to have been whittled down from about seven consultancies. Further decisions were thought to have been made after chemistry meetings and presentation of concepts.
Creative Brief handled the pitch, while Tesco’s community and government director David North, in conjunction with social responsibility director Ruth Girardet, oversaw the process. The shift in corporate communications from print to on-line, as well as the increasing corporate social responsibility legislation are thought to have prompted Tesco to change its approach to corporate reporting.
Initiatives such as the United Nations Principles for Responsible Investment and the UK Companies Act 2006 have made corporate reporting as routine as financial reporting. Tesco’s corporate social responsibility agenda divides into four areas – economy, environment, society and charities. The supermarket widely promotes its computers for schools scheme.
In April, it pledged to reducing packaging on branded and ownbrand products by 25 per cent before 2010
Design Week
No Comments » |
Design |
Permalink
Posted by Steve Ardern
November 20, 2007

Serving as a sublime antidote to the ‘consumer Christmas binge’ (below) and the onslaught of the ubiquitous ‘Noddy Holder / Roy Wood / Shakin’ Stevens / Paul McCartney / John & Yoko’ medleys in our stores, I am currently listening to Trio Mediaeval’s ‘Folk Songs’ on my favourite label, ECM: www.ecmrecords.com
As an aside: interestingly, whilst perusing the shelves of my local 24-hour Tesco at the weekend, I was aware of their ambient in-house Eno-like soundtrack consisting of a single chord which ‘came and went’, overlayed with subtle bird calls. It lasted for the duration of my shopping visit and was quite acceptable – certainly more than those nauseous, repeated airings of the ‘Best Christmas Album Ever’ (which one shop assistant recently told me would “drive her crackers” by Christmas Eve!)
With this excellently-produced collection of Norwegian a cappella vocals and percussion, Trio Mediaeval definitely win my vote for the perfect way to brighten winter’s dark days. And, of course, with ECM, the music is only half the story – the other being the beautifully designed, collectible packaging.
No Comments » |
Culture, Design, Graphic Design, Music |
Permalink
Posted by Adrian Pallant
November 17, 2007


Meanwhile, back over at the Eurostar terminal, one of my favorite artists, Quentin Blake, has produced an illustration to greet passengers leaving the new St Pancras International station. The 16m high building wrap will cover the Victorian Grade II listed Stanley Building during its refurbishment. People can enjoy the largest-scale Quentin Blakes ever produced. All images © Quentin Blake.
John
1 Comment |
Architecture, Design, Environment, Illustration |
Permalink
Posted by John Furnival
November 16, 2007

Nothing says Christmas like Coca-cola!
That ad is back due to apparent popular demand!
No Comments » |
Design | Tagged: coke ad holidays are coming |
Permalink
Posted by Nick Clapson